According to our sources the DIRECTV NOW app will start to be rebranded this week as part of the move to the new name AT&T TV NOW. It is even possible that the name change will start as soon as tonight. (It is important to remember that not all apps will be rebranded to AT&T TV and AT&T TV NOW at the same moment. Reports are that mobile apps will be some of the first to get the update.)
Back on August 13th, 2019 AT&T confirmed to Tech Crunch that the name change from DIRECTV NOW to AT&T TV NOW was starting. Now it seems that change is about to happen according to our sources.
Here is a tweet AT&T made last week about the name change:
Heads up — this account is about to get a whole new look. Stay tuned for an exciting announcement. ????
— DIRECTV NOW (@directvnow) August 13, 2019
What’s the Difference Between AT&T TV and AT&T TV NOW?
AT&T TV NOW will be the new version of DIRECTV NOW. If you’re currently subscribed to DIRECTV NOW, your app should automatically update to ATT&T NOW when the new version launches. You’ll get 20 hours of Cloud DVR storage with this service.
AT&T TV is an entirely new streaming service. AT&T TV will offer both live and on-demand content. The streaming service is coming soon to select cities, according to the new website. With AT&T TV, you’ll get 500 hours of Cloud DVR storage.
Both of these two streaming services will be available through the AT&T TV app. The content and features you’ll see will depend on which of the services you’ve subscribed to. (Note: AT&T employees have told Cord Cutters News that AT&T TV will require at least one AT&T TV set-top box.)
We are not yet sure exactly what will be different about these two streaming services, other than the points mentioned above.
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