DIRECTV NOW’s Name Change to AT&T TV NOW Will Reportedly Happen This Week (Likely Tomorrow)




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Earlier today we learned that AT&T TV the new live TV streaming service will launch tomorrow. Now reports are coming out that with this launch DIRECTV NOW’s name change to AT&T TV NOW will reportedly start this week.

According to our sources the DIRECTV NOW app will start to be rebranded this week as part of the move to the new name AT&T TV NOW. It is even possible that the name change will start as soon as tonight. (It is important to remember that not all apps will be rebranded to AT&T TV and AT&T TV NOW at the same moment. Reports are that mobile apps will be some of the first to get the update.)

Back on August 13th, 2019 AT&T confirmed to Tech Crunch that the name change from DIRECTV NOW to AT&T TV NOW was starting. Now it seems that change is about to happen according to our sources.

Here is a tweet AT&T made last week about the name change:

What’s the Difference Between AT&T TV and AT&T TV NOW?

AT&T TV NOW will be the new version of DIRECTV NOW. If you’re currently subscribed to DIRECTV NOW, your app should automatically update to ATT&T NOW when the new version launches. You’ll get 20 hours of Cloud DVR storage with this service.

AT&T TV is an entirely new streaming service. AT&T TV will offer both live and on-demand content. The streaming service is coming soon to select cities, according to the new website. With AT&T TV, you’ll get 500 hours of Cloud DVR storage.

Both of these two streaming services will be available through the AT&T TV app. The content and features you’ll see will depend on which of the services you’ve subscribed to. (Note: AT&T employees have told Cord Cutters News that AT&T TV will require at least one AT&T TV set-top box.)

We are not yet sure exactly what will be different about these two streaming services, other than the points mentioned above.

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