AT&T’s new live TV streaming service DIRECTV NOW is expected to be released next week; however, for a short time this week they accidentally released their website early.
One of the things we learned was that DIRECTV NOW will offer a free 7-day trial. This will allow cord cutters who are considering the service to try it out before they have to pay; however, we expect typical trial rules to apply. For example, you probably have to give a form of payment and if you fail to cancel before the trial ends you will be charged.
We also learned what devices will be supported at launch: Amazon Fire TV, Google Cast to players such as Nvidia Shield and the Mi Box, Apple TV 4th Generation+, Android 4.4+, iPad iOS9+, iPhone 5+, iPod Touch, Internet Explorer 11+, Chrome 50+, and Safari 8+.
Both the Chromecast and the Amazon Fire TV Stick are listed as coming soon, and the Roku is not even on the list; however, we expect them to support the Roku shortly after the new Roku OS comes out later this year.
It is a promising sign that they are willing to offer a free trial because it is typical for these types of services to do that when they are confident in what they have to offer.
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