AT&T really wants you to subscribe to its DIRECTV NOW streaming service. So much so that it is willing to pile on the freebies if you would just subscribe.
Right now AT&T is offering many discounts if you are an AT&T Wireless Unlimited subscriber, you can even get a HBO and $25 a month off of your service.
On top of that DIRECTV NOW is offering great discounts on add-ons such as HBO for just $5 a month. That is a $10 a month savings compared to the HBO NOW service.
So why is AT&T giving away so much to get you to try DIRECTV NOW? There are many reasons.
First AT&T, the owner of DIRECTV NOW, is a publicly traded company. The ability to show continued growth will have a direct effect on its stock price.
Second DIRECTV NOW is just hoping that if it can get you to try its service you will stick with it. Its hope is by offering a free year of HBO or ait will keep you locked into its service.
Third most cord cutters do not subscribe to a live TV streaming service. Although AT&T has seen strong growth hitting roughly 400,000 DIRECTV NOW subscribers in just a few months, it is still a fraction of the cord cutting population. Recently it was reported that by the end of 2017 cord cutting should be at about 30 million US households; however, fewer than 3 million subscribe to a live TV streaming service.
Finally there is growing competition. Traditionally pay TV providers would only have a couple of competitors, and they all offered a similar service. Now with a brand-new market and a growing list of competitors, AT&T and others need to do everything they can to attract customers from other services.
With Hulu’s new live TV streaming service coming to market in May and YouTube TV rumored to be coming to more markets this summer DIRECTV NOW wants to move quickly to cut them off.
Details on the $25 a month off:
Get $25/mo. off DIRECTV NOW + HBO® included when you have AT&T Unlimited Plus. After 22GB of data, AT&T may slow speeds. Customers on Go Big at $35 must select an alternate base package in order to become eligible. Acceptance permanently cancels Go Big at $35/mo. and any HBO® promotions on your account. Svc prices subj. to change. Charges, exclusions & restr’s apply.
Update: An earlier version of this story said the HBO deal for AT&T Unlimited Plus subscribers was for a year. The deal currently has no end date at this time.
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