DIRECTV NOW Launches a New Ad Called “Free”


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DIRECTV NOW has been aggressive in getting new customers with deals for free devices. Now it seems AT&T has decided to double down on its marketing.

Today AT&T started to air TV ads for DIRECTV NOW. These ads push the idea that DIRECTV NOW is free from contracts and other limitations.

The following is the TV ad:

https://www.youtube.com/watch?v=0uqFqKdWQaY&feature=youtu.be

DIRECTV NOW has also been pushing the $10 a month offer for AT&T Unlimited customers.

https://www.youtube.com/watch?v=9r5wg6ASOkU

The following are the legal details about the offer:

In addition, as an AT&T Unlimited Plus or Unlimited Choice customer, you get a $25 monthly video credit on DIRECTV, DIRECTV NOW or U-verse TV while you remain on this wireless plan.1 This makes the entertainment value of this wireless plan unprecedented in the market. After this credit, AT&T Unlimited Plus customers can get DIRECTV Select package for $25 a month or DIRECTV NOW Live a Little package for $10 a month.2 (2 SELECT pkg price for new customers for 2 years with a 2 year contract. Prices for all svc’s subj. to change.)

On top of HBO included and a $25 video credit, the AT&T Unlimited Plus wireless plan has unlimited data, talk, and text, 10 GB of Wi-Fi tethering per smartphone (after 10 GB, max speed 128Kbps), and the option to connect a tablet and other devices. After 22GB of data usage per line, AT&T may slow speeds.

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