DIRECTV NOW has been aggressive in getting new customers with deals for free devices. Now it seems AT&T has decided to double down on its marketing.
For the first time AT&T is airing TV ads for DIRECTV NOW. These adds push the $10 a month deal that AT&T Wireless customers who subscribe to AT&T’s Unlimited plans can get. If you don’t bundle DIRECTV NOW with AT&T Unlimited you will still have to pay $35 a month, but if you already have AT&T Unlimited Internet the $10 a month DIRECTV NOW deal is an amazing deal.
The following is the TV ad:
https://www.youtube.com/watch?v=9r5wg6ASOkU
The following are the legal details about the offer:
In addition, as an AT&T Unlimited Plus customer you get a $25 monthly video credit on DIRECTV, DIRECTV NOW or U-verse TV while you remain on this wireless plan.1 This makes the entertainment value of this wireless plan unprecedented in the market. After this credit, AT&T Unlimited Plus customers can get DIRECTV Select package for $25 a month or DIRECTV NOW Live a Little package for $10 a month.2 (2 SELECT pkg price for new customers for 2 years with a 2 year contract. Prices for all svc’s subj. to change.)
On top of HBO included and a $25 video credit, the AT&T Unlimited Plus wireless plan has unlimited data, talk, and text, 10 GB of Wi-Fi tethering per smartphone (after 10 GB, max speed 128Kbps), and the option to connect a tablet and other devices. After 22GB of data usage per line, AT&T may slow speeds.
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