Update: No official word yet on DirecTV Now but the DirecTV.com website just added this DirecTV Now ad to the bottom of their page. “Not able to get DIRECTV? Sign up to DIRECTV NOW and stream TV live & on demand. No equipment. No annual contract. No hassle.”
For some time now Cord Cutters News has been receiving tips that AT&T’s new live TV streaming service, DirecTV Now, is expected to come out some time this week.
There are enough sources that we feel confident that AT&T at least intended to release their new streaming service this week; however, that was before the FCC got involved. (More on that in a bit.)
So why do we think DirecTV Now will be released this week?
Several sources have claimed that Tuesday the 15th of November 2016 will be the launch date since the original November 4, 2016, date was pushed back. Now we have reports from DirecTV sales staff that last week new DirecTV Now T-shirts have been passed around with instructions to wear them to work on Tuesday.
Many of the people getting these DirecTV Now T-shirts are the sales staff you often see at places like Walmart or Best Buy asking you what TV provider you use. It seems that AT&T plans to use them to also sell DirecTV Now.
Let’s say that on Tuesday there will be some kind of announcement about DirecTV Now. That does not mean you will be able to start streaming. It is possible that we will only get new details and not the ability to start streaming that day. It could be a situation where you can sign up for DirecTV Now but streaming starts at a later date.
Now the real issue is that this all happened before the FCC last week came out and said they have “serious concerns” about AT&T’s plan. Their main concern seems to be around AT&T’s plan to give free data to anyone using DirecTV Now but plans to bill other services for streaming data.
It is possible that this FCC demand for answers could delay the launch as AT&T may want to confirm that there will be no FCC issues after launch.
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