DIRECTV NOW Finally Officially Adds the Sportsman Channel


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Yesterday, weeks after the Sportsman Channel was added, it was finally officially added to DIRECTV NOW. We first reported that The Sportsman Channel was added a few weeks ago, but only yesterday was it made official.

“We are excited to continue to add growth in all areas of our programming and content distribution,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “This is another example of how Outdoor Sportsman Group—and its networks including Sportsman Channel—continue to adapt and grow within the ever-changing media landscape. Distributors understand our programming has a distinct appeal and are not only adding our networks in high-definition (HD) but also including them in their emerging technology platforms.”

As best we can tell DIRECTV NOW is the first service to carry the Sportsman Channel, giving them one more exclusive to their lineup.

The Sportsman Channel was launched in 2003 and is devoted to “honoring a lifestyle that is celebrated by millions of Americans.” They air entertaining and informative programming that showcases outdoor adventure, hunting, and fishing and they illustrate it through unique and authentic storytelling.

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