Last week AT&T quietly added Boomerang to grandfathered DIRECTV NOW plans. It seems that AT&T is taking advantage of the new Warner Bros. Entertainment owned channels to expand the DIRECTV NOW lineup. Boomerang was already on some DIRECTV NOW plans now DIRECTV NOW has expanded it to all DIRECTV NOW grandfathered plans for a limited time.
Boomerang is already in the new DIRECTV NOW Plus and DIRECTV NOW Max packages. Now customers on older plans like the Go Big plan will also get Boomerang for one month only.
Here is the email DIRECTV NOW sent to their subscribers today:
For one month only, we’re happy to announce the addition of the streaming channel Boomerang to your lineup. Boomerang features new and classic cartoons with your favorite characters, like Scooby-Doo, Bugs Bunny, and Tom & Jerry.
With full episodes of all your favorite cartoons all in one place, your family will love streaming Boomerang.
Your DIRECTV NOW℠ Team
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