DIRECTV Launches New Loyalty Program Called Perks




, ,

DIRECTV on Wednesday unveiled a new customer loyalty program that rewards you the longer you stay with the service.

The pay-TV provider introduced Perks, a program that lets you earn “tokens” each month you’re an active customer. Those tokens can then be exchanged for different kinds of merchandise, as well as discounts on bills and movie rentals. You can also use them to enter sweepstakes for bigger prizes.

The program, which launched with little fanfare, comes on the heels of T-Mobile’s own launch of its rewards program, Magenta Status. It also offers perks like discounted gas and $5 movie tickets, although all customers are automatically enrolled and have immediate access to the benefits. But Perks emerges at a time when companies have pulled back on the benefits they offer to subscribers, like airline companies making it harder to upgrade their status.

Like those airlines, DIRECTV divides you up by your tenure. Customers on the service for less than two years are called Rising Stars, while A-Listers have been on for two to five years, and Superstars have been loyal for five to 10 years. Finally, there’s Icon status for customers who have been around for a decade or longer.

The tier you’re on dictates how many tokens you get each month. You can also earn tokens just by signing up and providing your birthday info and enable push notifications on the app. You also get bonus tokens on your birthday.

You can’t hoard the tokens, and have about 12 months to use them or lose them.

The first two weeks of the contest, coined “14 Days of Love,” include daily chances to win gift cards to Amazon, DoorDash, DICK’s Sporting Goods, and Best Buy.

Please follow us on Facebook and for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.