DIRECTV has launched a new “Nothing On Your Roof 2.0” ad campaign, promoting its satellite-free packages for those looking to catch games during MLB season.
The campaign features Los Angeles’ Dustin May, Chicago’s Dansby Swanson, and Milwaukee’s Christian Yelich. In the ad, the three are hanging out in a barbershop and casually talking about DIRECTV’s satellite-free options for watching baseball, as one does, then break into a performance to a remix of “Take Me Out to the Ball Game,” now titled “Take Me Out to the Bald Game.”
“The start of baseball season is upon us, and we’re excited to continue pushing the boundaries with unique and dynamic storylines that play out in compelling content showcasing the key features and benefits DIRECTV delivers to customers,” said Kelly Jo Sands, senior vice president at DIRECTV. “By tapping into the star power of Dustin May, Christian Yelich, and Dansby Swanson – paired with the history and energy of iconic baseball cities like Los Angeles, Chicago, and Milwaukee – DIRECTV delivers a bold,
memorable message cementing our sports leadership and satellite-free streaming offerings in a way that’s creative, memorable and impactful.”
Watch the new ad below.