DIRECTV is teaming up with the National Football League and NFL RedZone, renewing a multi-year affiliate agreement with NFL Media. The new agreement announced today will extend existing coverage of NFL Networks on DIRECTV in addition to adding DIRECTV STREAM and U-Verse to NFL Network’s distribution, which already averages 16.7 million people tuning in per game.
“DIRECTV was an initial launch partner of NFL Network over 20 years ago and we’re thrilled to continue our long-standing partnership which caters to millions of DIRECTV customers who are NFL fans,” said Hans Schroeder, Executive Vice President of Media Distribution for the NFL. “This renewal will provide fans across all DIRECTV platforms the ability to watch NFL Network’s award-winning coverage of America’s most popular sport while also giving greater access to the wildly popular NFL RedZone.”
Although DIRECTV has offered NFL RedZone on a more limited basis, the company will now provide access to members throughout all its platforms, including U200 U-Verse subscribers.
“With this agreement, DIRECTV continues a long-standing partnership with the NFL and maintains our sports leadership position by delivering the best of sports content to our customers,” said Rob Thun, chief content officer of DIRECTV. “This deal strengthens our NFL relationship as it includes expanded carriage of NFL Network and all the best action from Sunday’s games with NFL RedZone, which is now available to customers across all three DIRECTV platforms.”
Within the next few weeks, DIRECTV subscribers will have year-round access to an enhanced DIRECTV Sports Pack along with a DIRECTV STREAM Sports Pack alongside NFL RedZone coverage. U-Verse subscribers with an HD Premium Tier plan will get NFL Redzone content as well.
In addition to exclusive live preseason and regular season games, DIRECTV customers will get access to NFL’s most popular studio shows, including Good Morning Football, NFL GameDay Morning, NFL Total Access, A Football Life, NFL 360, and America’s Game.