After dropping Newsmax DIRECTV today announced the addition of a new conservative news network The First. This new network will be added in the days to come.
“DIRECTV values different viewpoints and perspectives and will always work to preserve expansive choice among a wide variety of entertainment and information services to appeal to the unique tastes and interests of our diverse customer base,” said Rob Thun, Chief Content Officer at DIRECTV. “As we’ve successfully done with other emerging channels, we look forward to helping The First continue to expand its audience reach, while constantly ensuring that our customers receive a strong value.”
The First initially launched on Paramount’s Pluto TV in October 2019 and boasts a current lineup of four primary hosts with significant followings gleaned from popular nationally syndicated radio shows and online presence. Daily programs include the afternoon “The Dana Show,” featuring popular radio and social media personality Dana Loesch; and primetime series “The Liz Wheeler Show,” “No Spin News with Bill O’Reilly,” and “I’m Right with Jesse Kelly,” hosted by the former Marine and combat veteran.
“DIRECTV clearly recognizes the importance of offering a wide array of views and perspectives to their customers across the U.S., and we’re thrilled The First is now among them since we reach conservatives who aren’t beholden to any one party’s talking points,” said Christopher Balfe, Chief Executive officer, First TV. “We give rise to voices who are passionate about American values yet too often ignored, and now have a unique opportunity to broaden our reach without saddling DIRECTV and its customers with any added financial demands.”
Have you watched The First? Leave us a comment and let us know what you think of it.