With college football season right around the corner and the Big Ten kicking off this weekend, the conference has announced its latest partnership with DIRECTV. As part of a new multi-year agreement, DIRECTV will become the presenting sponsor of exclusive all-access content from the Big Ten Conference and Big Ten Network.
Not only will fans of Ohio State, Michigan, and other Big Ten schools get to witness what happens behind the scenes of the football program during the upcoming season, but the agreement extends to men’s and women’s basketball, volleyball, and more.
“DIRECTV will bring fans exclusive programming and behind-the-scenes content from the Big Ten Conference in partnership with the Big Ten Network, an experience so unique that fans will be on the edge of their seats year-round,” said Vince Torres, chief marketing officer of DIRECTV. “We’re honored to be a Sponsor of the Big Ten Conference, one of the most competitive conferences in all of college athletics to make this a reality for Big Ten fans everywhere.”
Big Ten fans will be able to stream an in-depth look at pivotal moments across the conference, including the Iowa Women’s Basketball team’s trip to Italy and Croatia, Volleyball Day in Nebraska, storied rivals on the football field and the hardwood during basketball season via the following platforms:
The Big Ten Conference and Network and DIRECTV’s social media profiles including the Big Ten Network’s X (formerly Twitter, @BigTenNetwork), Instagram (@BigTenNetwork), and Facebook accounts, as well as DIRECTV’s X (formerly Twitter, @directv and @sportsondirectv), Instagram (@directv and @sportsondirectv), Facebook (@directv), and Tiktok (@directv).
The relationship between the Big Ten and DIRECTV goes back as far as 2007 and the debut of the Big Ten Network.
“DIRECTV’s commitment to sports and entertainment has been apparent to Big Ten fans since DIRECTV helped launch our network in 2007, and we are looking forward to continuing our relationship by highlighting some of the best the Big Ten Conference has to offer,” BTN President François McGillicuddy said in a press release.
Under the new agreement, DIRECTV signage will be displayed at key moments during conference play such as the Big Ten Football Championship game, Big Ten Men’s and Women’s Basketball Tournaments, and others.
“We appreciate DIRECTV’s continued support for the Big Ten Conference,” said Big Ten Conference Commissioner Tony Petitti. “From highlighting our student-athletes in exclusive behind-the-scenes action across multiple sports to involvement with our championship events to support for our diversity, equity and inclusion initiatives, DIRECTV continues to deliver for our fans.”
Stream the Big Ten Network with DIRECTV via Internet
Stream Big Ten football live on the Big Ten Network throughout the upcoming season with the Choice package from DIRECTV via Internet. For a limited time, you can lock in your price for the first 2 years at $84.99/mo. and stream a lineup of over 105 channels, including popular sports channels like ESPN, BTN, ACCN, SECN, MLB Network, NBA TV, FS1, TNT, TBS, ESPN2, ESPNU, NFL Network, Regional Sports Networks (RSNs), and local networks – Fox, NBC, ABC, CBS, and much more. Also, you get access to essential news, entertainment, and family channels; plus over 70,000 on-demand movies and shows. If you don’t want to lock in the 2-year rate, then you can stream the Choice package at the normal monthly rate of $113.98.