DIRECTV is expanding its Spanish-language genre pack, MiEspañol, by adding ViX’s “Premium with Ads” subscription tier to the pack. The price of the pack will stay the same, at $34.99 per month, with the addition of the included subscription.
Starting today, MiEspañol customers can stream original ViX series like “Con Esa Misma Mirada” and “Papá Soltero,” plus access live sports including this summer’s UEFA Women’s Euro Cup, Copa América Femenina, and Liga MX, along with 80,000+ hours of ViX content across entertainment, news, and fútbol.
“With ViX Premium with Ads now available as part of the MiEspañol Genre Pack, we’re delivering even greater value to our partners and audiences by expanding access to the most comprehensive offering of premium Spanish-language content,” said Mike Angus, executive vice president of Global Distribution and Partnerships at TelevisaUnivision. “Our commitment to delivering our industry-leading content to U.S. Hispanics wherever they are continues as we expand the reach and accessibility of Spanish-language offerings for our audience.”
“MiEspañol is the premiere destination for Spanish-language entertainment,” said Vince Torres, chief marketing officer at DIRECTV. “The addition of ViX Premium with Ads makes the experience even better by bringing original series, hit movies, and live sports together with the content our customers already love. And with new Genre Packs that offer more choice and control, we’re giving our Spanish-speaking viewers a richer, more flexible, and more personalized TV experience.”
DIRECTV launched Genre Packs in February, offering subscribers a way to get genre specific channels in smaller, more affordable bundles. The MiEspañol pack has over 60 Spanish-language channels, including ESPN Deportes, Fox Deportes, Nat Geo Mundo, Telemundo, and Univision, this pack celebrates Hispanic culture and sports. You can also subscribe to a MyEntertainment pack for $34.99 per month, MyNews pack for $39.99 per month, or MySports pack for $69.99 per month. In June, DIRECTV launched the MyKids pack, which includes Disney+, for $19.99 per month.