Sports Still Dominating TV, But Is Reality TV Finally Fading?


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Diesel Labs is a Content Intelligence firm that compiled an in-depth report spanning the entire media landscape capturing all the major trends of 2022. Its comparative analysis covers the highest-performing films and television shows, the streaming services with the most user engagement last year, and how they stand up today. 

So let’s take a look back at 2022, a year filled with many changes in how audiences can access their favorite shows and films. Between mergers, acquisitions, and the introduction of ad-supported subscription tiers there have been alterations as to how audience engagement can be accurately measured. 

Diesel Labs’ comparison between “genres by share of voice” and “genres percent contribution to titles” further outlines the contrast:

  • Sports – 22% SOV to 1.1% of titles
  • Drama – 16% SOV to 21.4% of titles
  • Reality shows, including competitions – 14.4% SOV to 16.4% of titles
  • Action and Adventure – 11.6% SOV to 6.6% of titles
  • Specials – 10.2% SOV to 1.3% of titles
  • Science Fiction – 5.8% SOV to 3.6% of titles
  • Comedy – 5.7% SOV to 12.5% of titles
  • Crime Drama – 5.6% SOV to 5% of titles
  • Sitcoms – 3.7% SOV to 6.7% of titles
  • Kids and Family – 1.5% SOV to 6.6% of titles
  • Horror – 1.3% SOV to 1.6% of titles
  • Documentaries and Docuseries – 1% SOV to 10.2% of titles
  • Lifestyle – 0.7% SOV to 5.1% of titles
  • Game Shows – 0.4% SOV to 1.8% of titles

Ranking television show genres by Share of Voice (SOV) shows that sports far outweighs its competition with 22% audience engagement, yet contributed the lowest percentage of titles. Game Shows ranked the lowest SOV while still contributing more titles than sports. 

As for movie top frequency of movies by genre compared to SOV, Diesel Labs shows:

  • Action and Adventure: 44% SOV to 13.2% of titles
  • Drama: 17.6 SOV to 27.8% of titles
  • Kids and Family: 10.7% SOV to 9.8% of titles
  • Comedy: 10.3% to 9.8% of titles
  • Horror: 6.8% SOV to 7% of titles
  • Science Fiction: 6.6% SOV to 3.4% of titles
  • Documentary: 3.5% SOV to 14.7% of titles
  • Crime Drama: 0.4% SOV to 1.6% of titles
  • Specials: 0.1% SOV to 0.5% of titles

Diesel Labs’ full analysis compares more insight into a variety of niche categories. Check back with Cord Cutters News as we release more breakdowns of this detailed analysis comparing linear television with streaming engagement as well as top-ranked shows and fan favorites which were canceled even with high audience engagement.

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