Crunchyroll Appoints New Leadership for Japan and Asia-Pacific





Today the anime powerhouse Crunchyroll announced appointed  Julian Lai-Hung as the Head of Content Strategy & Business Development focused on Japan and Asia-Pacific. This news comes just after the company unveiled its deal with HBO Max to bring a wide selection of anime titles to the new streaming service at launch.

During Lai-Hung’s career in streaming, he spent time at Netflix and helped launch the service in Japan and oversaw the anime content as Director, as well as Executive Producer across a number of titles, including “Terrace House Aloha State,” “Million Yen Women,” “Godzilla: Monster Planet,” “Kuromukuro,” and “Blazing Transfer Students.” He has previously served as VP of International Digital Distribution and Global Sales at WarnerBros.

“I have a deep respect for Anime creators and I am thrilled to be joining the biggest anime brand on the planet. I can’t wait to work with our partners in Japan to keep delighting fans across the globe” said Julian Lai-Hung.

Earlier this year, the brand also launched its first venture into unique content with “Crunchyroll Originals.”

“We unveiled Crunchyroll Originals earlier this year as a complement to our robust anime library, with the goal of exciting our existing fans while inviting the anime-curious into our vibrant community,” said Alden Budill, Head of Global Partnerships and Content Strategy. “Given Julian’s deep expertise and passion for the medium, he’s the perfect addition to our team to progress our efforts to identify new partnerships and creative opportunities.”

Julian Lai-Hung will be based in Tokyo and will focus on creating originals and driving new business and partnership opportunities.

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