Crackle is expanding its reality drama offering with its new Original Riding Phat, which documents the ups and downs of a scooter startup company and the scooter culture world that exists within its customer base.
PHAT Scooters is focused on reinventing the scooter market by delivering a luxury scooter that appeals to athletes, golfers and Hollywood stars as well as the urban commuter. This series highlights the personalities and challenges of managing a startup that is seeking to transform a market and build an iconic brand during a pandemic where businesses globally had to embrace uncertainty and literally roll with it.
“We are so thrilled to have Riding Phat coming to Crackle,” said Jeff Meier, head of programming for Crackle Plus. “This series is all about getting out and enjoying life and, with great celebrity appearances in each episode, I think this will really appeal to our viewers who are looking for this kind of content right now.”