Cracked, a digital-media satire brand that targets millennials, today launched in the Apple TV App Store, giving fans a new way to enjoy social commentary and news through a comedic lens.
The Cracked app offers new videos daily and long-running series including Webby Award Winner “After Hours,” “Honest Ads” and “We’re Not Alone.”
“Our loyal and tech-savvy fans are already on the Apple TV platform, and as we expand our OTT footprint, we believe it is important to convert new audiences to our brand,” said Mandy Ng Rusin, vice president and general manager of Cracked. “Millennials love having the freedom to choose their programming and now they can enjoy all of our smart and funny content on the big screen for an even more powerful experience.”
Cracked has more than 1.4 million subscribers to its YouTube channel and already offers a Roku Channel, and has a deal to features its content on Pluto TV and Xumo.
To access Cracked on Apple TV, just add the Cracked app from the Apple TV App Store.
“We are leveraging the strong relationships we have created between Newsy and big OTT service providers to build Cracked as a successful OTT brand as well,” said Adam Symson, Scripps chief operating officer. “Newsy appears on 16 OTT platforms, and its reach and traction have helped us create meaningful partnerships with OTT providers looking for more great content that’s appealing to an OTT audience.”
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