Cox Cable Launches an Anti-Cord Cutting Propaganda Site




It seems cord cutting is really scaring the executive over at the cable provider Cox.

How scared are they? Well it seems Cox is so scared of the growing cord cutting movement it made an anti-cord cutting page on its site. So what is on this page? In short it is pushing the same old stories.

I could go on and on for hours about all the errors on this site, but allow me to point out a few.

Incorrect Pricing

Several different times it lists the pricing of services incorrectly. For example it lists HBO NOW as $16 a month not $15 a month. It also lists the cost of Hulu as $10 a month: a price I have no idea how they got. Base Hulu costs $8 a month with commercials or $12 a month without commercials. (Rounding up.)

One really weird mix up is that it lists Sling TV as costing between $0 a month and $50 a month. (Not sure if it is talking about devices but it’s a weird section that is slightly hard to understand.)

I could keep going but you get the idea.

Poorly written sections from an author who does not know what they are talking about:

There are several sections on this page that just jump into crazy land. One good example is this sentence: “Roku, Sling TV and Playstation Vue each require specific hardware.” A few things there: Sling TV and PlayStation Vue both work on a wide range of devices and almost every major streaming player on the market; however, I wonder what they were thinking when they included Roku in that sentence?

Are they trying to say you need specific hardware to run Roku? Like you need a second box to make a Roku work? Now my brain is just hurting…

Again I could keep going but you get the idea.

Just trying to scare its subscribers:

Often in this story it is clearly trying to scare its subscribers. When talking about streaming devices it says, “These smaller, HDMI-based ‘sticks,’ e.g., Google Chromecast, Roku’s Streaming Stick, and Amazon Fire TV Stick, certainly have smaller profiles than a set-top box and can make your TV smarter, but as a trade-off they have lower processing power.” That is just clearly wrong as the Roku Stick has a quad core processor that is as fast as many set-top boxes.

Here is one more section that is clearly just trying to scare people into staying with Cox.

You don’t know what you’ve got ‘til it’s gone.

Do you watch the 5 o’clock news? Do you want to know about local traffic and weather? Are you a fan of Sunday sports? An avid Game of Thrones viewer? When you cut the cord, you might find your Sundays and weeknights spent not in front of the TV, as many streaming services don’t include local, sports, or premium channels.

Hate to break it to you Cox. Cord cutters know what they are going to get with cord cutting long before they become cord cutters, and everything listed cord cutters can get. Local TV is free with an antenna. Game of Thrones is available with HBO NOW (remember that service you screwed up the price on?).

The 5’clock news is free online through services such as NewsON or with an antenna. Sports is easy for most with services such as Sling TV, PlayStation Vue, and DIRECTV NOW.

Yeah everything you listed is available to cord cutters, and who says spending weekends not in front of the TV is a bad thing?

I spent more time on this than I should have. The truth is cord cutting is growing and Cox should be scared of how quickly Americans are learning that they have better options than overpriced TV from cable.

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