Could Apple TV+ be the New Home of NFL Sunday Ticket?




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Football fans watching intensely

Football fans watching intenselyDirecTV’s deal to carry NFL Sunday Ticket runs out this year and parent company AT&T isn’t expected to make moves to renew the deal. That leaves football fans wondering where they’ll watch out-of-market NFL games. Could Apple TV+ be the new home of Sunday Ticket?

“It is no secret [NFL commissioner] Goodell and Apple CEO Tim Cook talk,” a report for The Athletic says.

The same was said for Goodell and YouTube’s head of product, Neal Mohan, just a couple weeks ago when the two were spotted together at an NFL game. That led to talk of Sunday Ticket coming to YouTube TV. There has also been talk of Amazon making a deal to go along with the Thursday night football games already airing on the platform.

Any of these options are possibilities as the NFL has been vocal about wanting to open up Sunday Ticket to a wider audience after the DirecTV deal ends.

“The NFL has long been under pressure to open Sunday Ticket to more platforms than just satellite, and streaming it through Apple TV would solve that concern,” the report from The Athletic says.

Currently, Apple’s streaming lineup is made up only of originals, including TV series, documentaries, and films. Adding sports into the mix would be a big change but adding a major sports package could help Apple TV+ become a stronger competitor among streaming services.

While this may seem like an unlikely partnership, anything could happen.

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