According to Leichtman, cord cutting grew by 2.9 million in 2018. This is nearly double the 1.5 million that cut the cord in 2017.
Now Leichtman Research Group numbers are on the lower end compared to other reports that say in 2018 2.5 million American households cut the cord on cable TV. That would mean that cord cutting more than doubled in 2018.
According to reports, the big five of AT&T, Charter, Comcast, DISH, and Verizon Fios lost 2.4 million subscribers in 2018 with other smaller cable networks making up the remaining subscriber losses.
DISH’s losses are in addition to the 658,000 DIRECTV lost, 36,000 Spectrum lost, 19,000 Comcast lost, and 46,000 Fios lost. These numbers do not even include the losses from smaller cable TV companies like Cox. In total, pay-TV companies lost 2.5 million subscribers in 2018.
For now, these numbers are still early and could be higher or lower as smaller cable TV companies report in. What we do know is that cord cutting is seeing strong growth and explains why so many companies want to jump in on streaming.
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