The question of how fast cord cutting is growing has always been something of a debate. Some have tried to claim cord cutting is much smaller than reported. Others have said cord cutting is far larger than reported.
Now we have a new hard study by a New York consulting firm, cg42. According to this new study, 5.4 million Americans will cancel cable in 2018.
This jump should push cord cutting well over 30 million, and it could be even higher. Currently, if you look at all the estimates about the current number of cord cutters it averages to be about 25 million at the end of 2017. (I personally think that number is slightly low, but this study says that the 25 million number may be high.) About 5 million of cord cutters subscribe to a live TV streaming service like Sling TV, Hulu, or YouTube TV.
Now this is all still estimates. Cord cutting by its nature is difficult to track. There is no single service like cable TV to look at. This report puts cord cutting only at about 18 million, but 3 years ago many had already put the number of cord cutters (including cord nevers) at about 20 million.
One thing many are also looking at is how the improved economy has slowed the growth of cord cutting. Some had expected 10 million new cord cutters in 2018. Yet many now agree that with lower unemployment and high wages in many parts of the United States the rate of growth while still strong is slower.
Source: Market Watch
Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.