As cord cutting has matured and helped millions save money on TV now cord cutters have new ways to save money. Now cord cutting has come for internet services and will make it easy to save money with cord cutting 2.0
So what is cord cutting 2.0? Cord Cutting 1.0 was cutting the cord on cable TV. Now in 2023 cord cutting 2.0 is about cutting the cord on home internet and getting new options.
Cable broadband providers like Comcast and Spectrum are facing competition from fiber, fixed wireless access service providers, and more. For the first time ever, many Americans finally have options for home internet, and they are starting to cut the cord.
That’s not the only factor contributing to subscriber losses. Pricing is heavily factored into people’s decisions on whether switching providers is the best option for them, and a growing number of people have decided yes.
This comes as T-Mobile reported that in just three months of the 1st quarter of 2023, T-Mobile added 523,000 home internet customers.
That number is more new home internet customers than AT&T, Comcast, Charter, and Verizon added in the 4th quarter of 2022 combined, according to T-Mobile. This comes as Americans are being drawn to cheaper new options, including T-Mobile’s $50-a-month home internet service.
Verizon and AT&T have also launched 5G home internet services to bring home internet options to Americans who have not had options in the past.
Much like in the early days of cord cutting 1.0, the growth of 2.0 is slow right now. We are still waiting on more providers to join the market. Amazon has announced plans to start offering home internet next year. Other providers are quickly building out new kinds of internet to give Americans options.
Over the next 5 years, cable providers will have to deal with a growing number of competitors in a business that was once seen as their safe bet to fight cord cutting. Now internet is on the front line of the next generation of cord cutting.