Most Cord Cutters Do Not Subscribe to a Live TV Service




The battle for your streaming dollar is heating up as more streaming services come on the market. And it is about to get even more crowded with Hulu about to launch a new live TV service followed by YouTube, Fubu, and Vidgo all expected to launch new services this year.

So the question is who is leading and how many people really subscribe to live TV streaming services.

According to recent reports, Sling TV is leading the pack of live TV streaming services by a wide margin. The Wall Street Journal reported that Sling TV total subscribers have topped 1 million.

After a very strong start led by limited time promotional pricing and device offers, DIRECTV NOW jumped out to second place with 200,000 subscribers. A great start considering over the same time Sling TV only got 169,000 subscribers after launch.

PlayStation Vue is currently in third place. It was reported that it just surpassed 100,000 subscribers.

When you add all of this up it means roughly 1,300,000 American households subscribe to a live TV streaming service; however, there are an estimated 20,000,000 cord cutters in the United States meaning most cord cutters do not subscribe to any live TV service.

This does raise a question about why so few cord cutters subscribe to Sling TV, PlayStation Vue, or DIRECTV NOW. Do they see the price as too high, are the content packages too limited, or have many cord cutters moved past their desire for live TV. For now no one seems to know the reason behind this but what we do know is 2 years ago no one subscribed to any live TV streaming service. Now over a million are paying for Sling TV, PlayStation Vue, or DIRECTV NOW.


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