In the study, Nielsen asked consumers about which attributes of streaming services are most important to them. The results show that consumers prioritize affordability and ease of use when choosing a streaming service. What viewers aren’t interested in is personalized recommendations or live content.
When it comes to subscribing to additional services, it’s all about the content. 47% say they subscribe to new services to expand the content that they have available. Only 19% say they would subscribe to a new service to have access to live TV content.
Live TV streaming services should take note. With AVOD services on the rise and many new competitors on the scene, it’s more important than ever to deliver continuous access to new, original, and exclusive content if they want to keep subscribers engaged.
Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!
Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.