This data was collected in December 2016, from over 49 million Wi-Fi connected homes in the U.S. streaming video content over the internet through one of these over-the-top services.
The study found that Netflix subscribers are heavily engaged, watching over-the-top content an average of 19 days per month, for 2.2 hours per day. The most popular time for viewing takes place during traditional Primetime hours. Just one more sign that consumers have cut the cord with traditional cable TV, yet still watch TV like they had before.
However, while Netflix leads the pack in terms of subscribers, it’s only number two in terms of viewing. Netflix subscribers watched on average 28 hours per month of Netflix. Sling TV subscribers watched on average 47 viewing hours per month.
It will be interesting to see what happens in a few months. With DIRECTV NOW, Hulu, and YouTube all pushing new services.
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