Comcast has become a major player in the world of free ad-supported and now has over 850 free live channels that it powers across multiple streaming services through its joint Xumo venture. This includes its own Xumo Play service along with other streaming services that it licenses its channels out to. Not all of these channels are on Xumo Play as they license many of them out to other services. This makes Comcast a major broker in
Currently, Xumo, a joint partnership between Comcast and Spectrum, offers its 850+ live free channels in over 170 countries. Now, to help it grow, it has partnered with IRIS-enabled to help grow its advertising brand to support these channels.
According to a recent report from Nielsen, streaming reached nearly 39% of total TV usage in the US, while linear TV viewership declined to an all-time low of below 50%. Now, advertisers are turning to streaming services like Xumo Play to help reach the customers they want. This will help monetize the growing number of free channels across multiple streaming services.
As cord cutters have been cutting back on what services they pay for increasingly, they have been turning to free services like Pluto TV, Tubi, The Roku Channel, Plex, and more. Many of the channels you now find on these services are now powered by Comcast. This has helped Comcast and Spectrum quietly dominate this new and rapidly growing market. Even though it has its own streaming service
Xumo Play is already available on a wide range of devices in the United States and Canada via Rogers devices. In the United States, you can watch Xumo Play on Roku, mobile devices, X1, and select smart TVs. Xumo live channels are available on even more devices through other services it supplies channels to.