Do you own a Comcast-powered streaming player or cable TV box? Later this year, you will be getting a new user interface.
“Our products are in tens of millions of customers’ homes and will soon be enjoyed around the world and in every major U.S. city through our recently announced joint venture with Charter,” Comcast said in a letter to shareholders. “We are just beginning to realize the full potential of our proprietary global technology platform, and later this year we’ll launch a new user interface for Sky Glass, X1, Flex, Xumo, and our international partners.”
This new user interface is part of a bigger push for Comcast to take on Roku, Fire TV, and Apple TV. Later this year, Comcast will launch a streaming player called Xumo Play, a rebranded version of the Flex player. This new streaming player from Comcast will be sold at Walmart and will target new cord cutters which are used to the X1 interface and want to cut the cord.
As cable TV subscribers drop cable TV Comcast is looking for ways to grow in new markets. With a long history with set-top boxes, it seems that Comcast is hoping its X1 interface will be how you cut the cord in the future.