Today at the Stream TV Show, Xumo Play’s CEO Colin Petrie-Norris announced that this summer, Comcast’s owned free ad-supported streaming service Xumo Play will be integrated into Comcast’s Xfinity Cable TV guide. This comes as Comcast gets ready to rebrand its streaming players to the Xumo Play brand.
This marks a first as cable TV will be copying many live TV streaming services like Fubo, Philo, and more by adding free ad-supported channels. With this move Xfinity Cable TV subscribers could find hundreds of new channels added to their cable TV service.
Comcast also announced that its new live TV streaming service, Now TV, that costs $20 a month, will also include Xumo Play channels. This comes as Comcast hopes it can grow its TV subscribers by combining premium cable TV networks with free ad-supported free channels.
Colin Petrie-Norris says this is part of Comcast’s efforts to make the lineup of its content constant across all of its platforms.
These channels also help Comcast to add more channels without needing to increase the price of their services.
In the past, Xumo Play has been available as its own app on Xfinity devices now it will be built into the cable TV guide.
Right now, free ad-supported streaming services are the fastest-growing area of cord cutting. Reportedly over half of Americans are using some kind of free ad-supported streaming service like Xumo Play. This comes as the number of paid streaming services people are willing to pay for is dropping. Free services help expand the catalog of movies and TV shows that are available without the need to pay for a new service.
Comcast says they hope that Americans will use multiple free streaming services, including Xumo Play.
You can already find the Xumo Play app on Rokus, Fire TV, Apple TV, Smart TVs, Xfinity Xumo devices, and more. You can also watch it for free on their website HERE.