Today Comcast NBCUniversal, Sinclair Broadcast Group, and the Pearl Network Consortia announced a major coalition to demonstrate enhanced audio accessibility to ATSC 3.0 NEXTGEN TV.
With these new features over the air TV will become more inclusive to everyone. Now OTA TV will offer an audio description audio track over the air.
“Our collaboration with PNC is part of Comcast NBCUniversal’s commitment to continually improve the experience for all audiences,” said Clarence Hau, senior vice president, standards, policy & advanced engineering, NBCUniversal. “This demonstration helps us to understand how NEXTGEN TV’s advanced audio capabilities can be leveraged to improve the sound quality of audio-described programming simultaneously delivered over-the-air and via MVPDs.”
“NEXTGEN TV enables consumers across many communities to access television programming that takes advantage of this unique over-the-air path to deliver quality content,” commented Anne Schelle, managing director of Pearl TV. “This demonstration shows how broadcasters and Comcast have cooperated to present new features that can be delivered, in a manner compatible with their systems, thus enabling them to provide these accessibility benefits to NEXTGEN TV viewers.”
ATSC 3.0 NextGen TV improves over the air TV with the addition of 4K TV, improved sound, better weather alerts, and a ton of other features. Cord Cutters News will have full coverage of all these new features coming to NEXTGEN TV as they happen.