Comcast Says Increased Demand for Faster Broadband Offsets Losses From Cord Cutting





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Last week, on Comcast’s Q4’s earning call, Comcast commented that their losses from video were offset by their growth in broadband services.

To further capitalize on cord cutting, Comcast will soon be launching the NBCU streaming service Peacock. “We believe that Peacock, a premium ad-supported service, hits the mark for both consumers and advertisers,” Brian Roberts, CEO of Comcast, said.

Already, the company has noted that their income increases in Q4 were largely due to the rise in subscribers for digital services, even with a drop in traditional cable TV customers.

Comcast talked about plans for prioritizing Xfinity Flex in 2020. With Xfinity Flex, they believe they can best reach streaming-first internet customers. The company commented that they intend to continue delivering quality broadband by focusing on “speed, coverage, control, and now streaming.”

When it comes to video, execs on the call noted that they will continue to provide video options when it makes sense for gaining and retaining customers. Peacock will be a new channel to monetize content, Mike Cavanagh, Comcast CFO said. Comcast will continue to license content to third parties when it makes sense, with other content making its way to Peacock, as we heard during the NBCU event earlier.

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