Cord Cutting has forced companies like Comcast to expand their business into new areas. To help offset the declining number of TV subscribers, Comcast has expanded into areas like wireless phone service and even home security.
Now though, Comcast is facing a newer threat, this time to its home internet service. Recently new internet options are starting to come to markets Comcast has dominated in the past. Now SpaceX, T-Mobile, Verizon, and even AT&T have all launched wireless home internet services. Other companies have launched traditional internet services in areas Comcast serves.
This has forced Comcast to invest in its services to help them stand out in a market that is continually growing. This and other factors have led Comcast to take on a lot of debt.
According to Benzinga, Comcast now has a total debt of about $99.98 billion. Comcast also reportedly has $257.27 billion in total assets with a debt ratio 0.39.
Right now, it seems Comcast is investing heavily into a few important sectors, including its high-speed internet. Recently Comcast announced a 10G internet service that will reportedly offer 10 Gbps, ten times faster than most internet services currently offer.
10 Gbps is a speed that today may seem crazy fast for many homeowners, but it is a speed that many companies would love to have. This new speed bump also helps Comcast push its internet service as far faster than many of the newer internet services that are coming on the market today.
The question now is will these efforts to improve its service will help Comcast fight off a growing number of competitors. Or is Comcast going to focus on the more high-end customer who needs or wants all the internet speed they can get their hands on. These customers could be far more profitable per subscriber in the long run.
For now, we will have to wait and see how this works out for Comcast. What is clear is Comcast has a big fight on its hands as it tries to deal with the growth of cord cutting.