Comcast Plans to Take on Roku By Selling a Streaming Player At Walmart in 2023 





Right now the battle to be your go-to device to stream your favorite movie or TV show has been dominated by Roku in the US, followed by Amazon Fire TV, Apple TV, and Google TV. Now Comcast wants to get into this market with a rebranded streaming player called the Xumo Box. According to Comcast, sometime in 2023 they plan to start selling their new streaming player in Walmart stores. 

The Xumo Box will be a rebranded version of their Comcast Flex streaming player running their X1 OS. Xumo is likely a name you may know as it is also the name of the free ad-supported streaming services Comcast purchased back in 2020.

Comcast started offering their Flex Device free to some of their customers if they have Xfinity Internet without a TV service. The catch was after the first device, it would cost you $5 a month with a limit of 3 devices per account. 

Over the last few years since it was first announced, Comcast has slowly been adding support for more apps including adding Live TV services like YouTube TV which at first had been banned on the platform. 

The app store on the Xfinity Flex still may not be as large as Roku or the Fire TV, but it does offer most of the major streaming services and even some Roku does not offer, like YouTube Kids. 

No word on pricing yet, but Comcast has confirmed they do plan to launch Xumo Box sometime in 2023 at Walmart stores. When it goes up for sale we will make sure to have a full review of the streaming player here and on our YouTube channel. 

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