Comcast Plans to Take on Roku By Selling a Streaming Player At Walmart in 2023 


By

on

in

,

Right now the battle to be your go-to device to stream your favorite movie or TV show has been dominated by Roku in the US, followed by Amazon Fire TV, Apple TV, and Google TV. Now Comcast wants to get into this market with a rebranded streaming player called the Xumo Box. According to Comcast, sometime in 2023 they plan to start selling their new streaming player in Walmart stores. 

The Xumo Box will be a rebranded version of their Comcast Flex streaming player running their X1 OS. Xumo is likely a name you may know as it is also the name of the free ad-supported streaming services Comcast purchased back in 2020.

Comcast started offering their Flex Device free to some of their customers if they have Xfinity Internet without a TV service. The catch was after the first device, it would cost you $5 a month with a limit of 3 devices per account. 

Over the last few years since it was first announced, Comcast has slowly been adding support for more apps including adding Live TV services like YouTube TV which at first had been banned on the platform. 

The app store on the Xfinity Flex still may not be as large as Roku or the Fire TV, but it does offer most of the major streaming services and even some Roku does not offer, like YouTube Kids. 

No word on pricing yet, but Comcast has confirmed they do plan to launch Xumo Box sometime in 2023 at Walmart stores. When it goes up for sale we will make sure to have a full review of the streaming player here and on our YouTube channel. 

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, LLC stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.