Comcast has shared that its network traffic has grown by 76% from 2019 to 2024, which the company says is due to customer “demand for data fueled by streaming, gaming, sports, and business.” In the same time frame, Comcast has also reported an 11% reduction in energy used to power the network.
“Our network is being transformed to enable customers to seamlessly connect to the AI revolution and to leverage it in their day to day,” said Elad Nafshi, Executive Vice President and Chief Network Officer at Comcast. “At the same time, we are building in cutting edge network AI to optimize how we deliver our services with sustainability in mind.”
Comcast has been using AI to analyze data and allow the company to make “smarter network performance decisions.” The strategy has helped Comcast to improve the customer experience and to be more efficient. The network growth combined with reduction in energy has brought the company closer to its goal of doubling network energy efficiency by 2030.
“Driving energy efficiency is a natural evolution of how we meet growing customer demand and makes great business sense, especially as we make significant investments into our network and collaborate with suppliers to deploy the latest technologies,” said Ryan Capone, VP of Network Facilities & Energy at Comcast. “We’ve now laid the technological groundwork to deliver a fast, efficient, and reliable customer experience, while preparing to leverage AI to further drive efficiency in the future.”