Later today Comcast will officially announce its plans for its new NBCU Peacock streaming service. First, though, The Information has reported that Comcast only plans to spend $2 billion on its service over two years. Now that may seem like a lot but that is $2 billion on everything for Peacock compared to Disney+’s $2.5 billion on programming in its first year and Netflix’s $13 billion on programming just in 2020.
According to The Information, Comcast is concerned that it will lose money on its new service. So instead of spending big like Apple, Disney, and Netflix Comcast plans to keep costs low. Peacock is being less ambitious than its competitors.
The question now is will Comcast’s Peacock service be able to stand out from the competition. Disney+, Apple TV+, and even HBO MAX are all spending big. Comcast’s more subdued approach to streaming may leave it at a disadvantage.
Comcast seems to be betting big on Peacock more as a way to keep Comcast subscribers because they will reportedly offer it for free to Comcast customers. Comcast will offer it to others for a price but that model is starting to feel like almost an after-thought.
We will have to wait and see what Comcast announces later today. Cord Cutters News will have full coverage of the Peacock announcement today at 4 PM Eastern here at CordCuttersNews.com.
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