College Sports Teams Are Launching Streaming Services, Including TexasTech+




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Looking for a sports experience that’s both immersive and interactive? Texas Tech Athletics has partnered with SIDEARM Sports bringing a whole new package for Red Raider fans.

“These new digital platforms are another step in our continued effort to deliver the best fan experiences and resources to our passionate Red Raider fans,” said Robert Giovannetti, Senior Associate Athletics Director at Texas Tech, reports KCBD. “We are excited to work alongside our partners at SIDEARM and LEARFIELD to ensure we continuously evolve our offerings to meet the needs of our fans and provide platforms to tell the stories of our teams and athletes.”

Adding to this Rick Leach, Vice President & General Manager of LEARFIELD/Red Raider Sports Properties said, “By consolidating all video content in a single location, TexasTech+ will be the premium destination for Red Raider fans to follow their favorite teams. The custom content being produced by our LEARFIELD Studios team will provide unique insights into Texas Tech Athletics while also delivering valuable marketing opportunities to the university and our sponsor brands.”

Alongside this new digital streaming platform, TexasTech+ is launching a new website and mobile app offering the latest tech in college sports entertainment. Not only will Red Raiders fans get access to games and live coverage, they’ll also be delighted to find The Brand, a docuseries produced by LEARFIELD Studios soon premiering its second season.

“We are thrilled to expand our partnership with Texas Tech Athletics and unveil these new digital products,” said Jeff Rubin, President of SIDEARM and EVP of Digital at LEARFIELD. “The launch of the new website, mobile app, and TexasTech+ platform signifies an exciting chapter in our collaboration, and we are eager to provide Red Raider fans with an enhanced digital experience. These innovative offerings not only deepen the connection between the university and its passionate fanbase but also showcase the power of cutting-edge technology in setting the standard of digital fan engagement.”

You can find TexasTech+ on Amazon Fire, Apple TV, and Roku. Check the Google Play or Apple Store to find the new TexasTech+ app.

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