Live news is coming to Max as Warner Bros. Discovery reportedly plans to bring live CNN programs to the streaming service sometime this year. The deal has been approved for Max members outside of the U.S., though which countries is yet to be determined. Inside the U.S., Max is reportedly looking at its options to add CNN.
According to Bloomberg, “CNN’s owner has already decided to add live news to the service outside the U.S” said anonymous sources.
There’s no word yet on whether the streaming service will eventually include the States. It seems likely as the U.S. has the most Max subscribers with over 55 million members, so if the trial run goes smoothly it will only be a matter of time before it’s launched here as well.
CNN already streams on Hulu Live TV, DIRECTV, Sling TV, and YouTube TV. Adding Max to the mix will expand its audience base.
Earlier this year before HBO rebranded as Max, CEO of Warner Bros. Discovery David Zaslav said, “We’re a global leader in sports. And we’re a global leader in news. And in a few months, we’ll come back to you with details of our attack plan to use this important and differentiating live content to grow our streaming business even further.”
Max already streams films and documentaries about sports and has already begun live-streaming some sports events. Adding news to the mix is a logical next step if the streaming service aims to continue growing its audience. A number of streaming platforms offer some type of news, but it’s often limited in scope and not always live.
While no details or official announcements by Warner Bros. Discovery or Max have been released yet, live-streaming news is coming to Max eventually. Stay tuned for more information about Warner Bros. Discovery’s “attack plan” and check back with Cord Cutters News as more details about this developing story are revealed.