Today, Warner Bros. Discovery launched a 24/7 news from CNN. CNN Max will not be a live feed of the cable network but will feature live programming from CNN US, CNN International and feature original programming built specifically for Max. The streaming service says this is part of an open beta for news that will enable experimentation with product features, content offerings, and original storytelling, all with the input and feedback from the Max subscribers.
The big catch here is that this is not the same CNN feed you will find on cable TV. Instead this is a custom 24/7 feed of CNN programs.
With this launch you will find new programming exclusively for max subscribers, including CNN Newsroom with Jim Acosta, Rahel Solomon, Amara Walker, and Fredricka Whitfield,” and “CNN Newsroom with Jim Sciutto.” You will also find featured CNN content like “Amanpour,” “Anderson Cooper 360,” “The Lead with Jake Tapper,” “The Situation Room with Wolf Blitzer,” and more.
“As we laid out at our launch only a few months ago, our vision for Max is to be The One to Watch for all members of a household. We have the broadest and highest quality entertainment offering, and now will include world-leading news as a meaningful addition for all Max subscribers, at no extra charge. CNN Max is differentiated by having 24/7 news at its core from CNN, the leading global news organization, and being available on a scaled streaming service in the U.S., which has a significantly younger and additive audience compared to traditional TV. This provides even more quality choices for Max customers who will be able to easily catch up on what is happening in the world, particularly in moments of breaking news, all within one seamless experience. We’re excited to engage our Max community in this initial beta stage to help us learn and develop what appeals most to our customers in this new genre,” said JB Perrette, CEO and President, Global Streaming and Games.
CNN joins a myriad of other news services that have made the jump to streaming, including NBC News NOW, another 24/7 news service that’s been around four years, and the collection of CBS News channels available on Paramount+, Pluto TV and as standalone apps on smart TV platforms.
“The quality, depth and reach of CNN’s global journalism is what distinguishes the company and we’re thrilled to launch CNN Max and create a 24/7 live news streaming service. CNN Max brings the advantages CNN has in global newsgathering, breaking news coverage and top analysis to a new platform and a new audience. CNN was founded by innovating new ways to deliver the news, and through CNN Max more consumers will now be able to find, engage and learn from CNN’s reporting, giving the company multiple ways to build and grow for the future,” said CNN Worldwide’s leadership team, Amy Entelis, David Leavy, Virginia Moseley and Eric Sherling.
Inside Max, you will now find the old CNN hub renamed to CNN Max. Not only will you find live content there but also over 900 episodes of CNN’s new and legacy programming. This will include “Who’s Talking to Chris Wallace?” and “The Whole Story with Anderson Cooper,” and more.