Today Cinedigm and TwentyOne14 Media announced a partnership to launch a new network to be distributed across linear and AVOD platforms next year. No name has been announced yet, but the network will focus on urban, multicultural lifestyle and entertainment content and is set to launch in Q1 of 2021.
“I’m excited to join forces with Cinedigm to create a network where diverse voices are supported and filmmakers of color are encouraged to continue telling stories that offer a rich and more complete portrayal of the world around us,” said TwentyOne14 Media CEO Quincy Newell. “My ultimate mission is to create a network rooted in authenticity and inclusiveness, where we can move culture forward and create a cross-cultural connection. We are stronger together.”
This new multicultural network will tap into a more diverse audience that hods a growing share of buying power in the American economy. More than 40% of the U.S. population are people of color, with a buying power that reached more than 3.9 Trillion last year as is on target to surpass that in 2020. Pew Research shows this demographic spends more time enjoying streaming services with more frequent and longer viewing sessions.
“We are excited to support Quincy and TwentyOne14’s mission to bring diverse voices to audiences at scale,” said Erick Opeka, President of Cinedigm Networks. “Quincy and the team’s impeccable record of creating compelling, authentic, and inclusive programming combined with their deep expertise on streaming, makes them the perfect partner to launch this endeavor.”
Cinedigm currently distributes its channels to more than 670 million devices globally on all major OTT and streaming platforms including Amazon, Samsung, Vizio, Tubi, Xumo, Comcast Xfinity, and dozens more. The company recently reported its highest sales in its five years in the streaming world.
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