Cigar lovers, your screen just got a lot more sophisticated. The brand-new Cigar TV channel has officially launched on FreeCast and Roku Channels, bringing the smoky allure of premium cigars straight into your living room and it’s only getting started. With plans to launch on more than 29 additional streaming platforms, this 24/7 channel is ready to spark interest far beyond the humidor.
Cigar TV is the latest creation from FreeCast FAST, a program that helps content creators build and launch free ad-supported streaming TV channels, also known as FAST channels. This means Cigar TV is not just a passion project. It’s a global broadcast experience. Viewers can expect exclusive interviews, detailed product reviews, destination features, behind-the-scenes tours of farms and factories, and even live event coverage, including the highly anticipated Premium Cigar Association Show in New Orleans.
It’s not just for die-hard smokers either. The channel celebrates the entire culture surrounding cigars, from craftsmanship to community, with a lineup of original programming meant to inform, entertain, and inspire.
Reaching Viewers Where They Are
For advertisers and brands still clinging to print and brick-and-mortar campaigns, FreeCast CEO William Mobley offered a puff of reality. “Some industries are still a little bit old school. The cigar industry is just one notable example,” he said. “We think there is a huge opportunity to supplement that with the latest streaming TV and mobile technology.”
With Roku alone reaching 90 million users and many more on the horizon as Cigar TV rolls out to additional platforms—the channel is perfectly positioned to reach a mature, qualified audience that’s ready to lean back, light up, and learn something new.