Chromecast is now the second most popular streaming media device.


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In a recent survey by the Park Associates Chromecast jumped Apple TV to become the second most popular streaming media box. Even more shockingly 10% of Americans who have broadband bought a streaming media device in 2014.

“Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear, up from 38% in 2010, and it is already the majority for people 18-44,” said Barbara Kraus, Director, Research, Parks Associates. “The market is changing rapidly to account for these new digital media habits. Roku now offers a streaming stick, and Amazon’s Fire TV streaming stick leaves Apple as the only top player without a stick product in the streaming media device category.”

Roku leads the U.S. market for streaming media devices, but Apple was ahead in global 2013 sales for streaming media players, as reported by Parks Associates in July. In 2013, Roku accounted for nearly one-half of streaming media players (46%) purchased in the U.S., while Apple had 26%. Both Roku and Apple have seen their shares of purchase decline with the launches of Google Chromecast and Amazon Fire TV.

“More than 25% of U.S. broadband households will have a streaming media player by 2015, and by 2017, there will be nearly 50 million streaming media players sold globally,” Kraus said. “Their low cost will make streaming media devices popular gifts this holiday season, and the race to meet consumer demands for online video will make this product category a very hot topic at the 2015 International CES.”

These numbers do line up with our fall r/cordcutters survey that showed Roku had 38.24%, Chromecast 32.59%, Apple TV 11.67, XBMC Box 10.14%, and Fire TV 5.39%.

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