Cheddar is a live streaming news service that focuses on the world of finance and business. With both a free version that streams live for three hours a day and a premium version that is live for eight hours a day, Cheddar has become a leader when it comes to breaking business and financial news.
Now Cheddar has announced plans to launch a second channel called Cheddar Scoops in the first quarter of 2018 that will focus more on news. To do this Cheddar has hired Jim Brobers, the former veteran who led the NYTimes.com, and Alex Health, formally of the Business Insider to help build a team for the channel.
“You will soon see ‘first reported on Cheddar’ everywhere you look,” said Cheddar founder and CEO Jon Steinberg. “I know the value of a substantive editorial capability, and Jim is the person to bring this to Cheddar and Cheddar Big News. He brings the perfect mix of traditional journalism knowledge and enormous passion and energy. Alex is simply the best scoopster in tech; I’m thrilled to have him invent how news is broken in the Post Cable Network medium.”
“For those of us who’ve worked in digital journalism for the past decade or more, you experience a series of epiphanies as new techniques arise or new platforms are developed that allow you to communicate better, more immediately and more intimately with your audience,” Roberts said. “I had one of those flashes when I learned about what was happening at Cheddar. The team is using the techniques of traditional television, but shaping the content and delivering it in a radical way that is naturally accessible and meaningful to younger audiences. I truly believe that Cheddar holds the key to the future of live video news.”
This will give cord cutters one more new option for news coverage.
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