CEO Says Apple’s Strategy for Apple TV+ Focuses on Content Over Money




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Apple TV+ was mentioned a lot during Apple’s quarterly earnings call Thursday, and while the company doesn’t release breakout numbers on revenue from the streaming service, the remarks were nothing but praiseworthy.

Overall, the company reported $19.5 billion in revenue for Apple services, which include the App Store, Apple TV+, iCloud, Podcasts, Apple Music, payment services and more, up 27% year over year. Overall, Apple pulled in $123.9 billion in sales for the quarter, beating analysts’ $118.3 billion predictions.

Apple’s total subscriber number for all services including Apple TV+ was 785 million last quarter.

Unlike other streaming service, CEO Tim Cook said the company’s goal for Apple TV+ isn’t necessarily centered around money.

“We don’t make purely financial decisions about the content. We try to find great content that has a reason for being, and we love shows like Ted Lasso and several of the others as well that have a reason for existing and they have a good message, and they make people feel good at the end of it,” said CEO Cook. “But I don’t view that we have narrowed our universe of things we are selecting from. There is plenty to pick from out there, and I think we are doing a pretty good job of it as we speak.”

 “We wanted to give storytellers a place to tell original stories, and I feel really good about where we are today and the strategic position of the product,” he said.

Apple TV+ shows and films have won nearly 200 awards and 900 total nominations.

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