The Weather Channel is celebrating its 40th anniversary by announcing a new partnership with CBS. The Weather Channel will report live during CBS broadcasts and will also be available to stream 24/7 through the network’s streaming platform.
“This new collaboration is designed to offer the CBS News audience the most innovative weather reporting, as well as greater reach for the Weather Channel’s brand. CBS News and the Weather Channel will work closely together to explore and investigate issues related to climate and our environment,” said Byron Allen, owner of The Weather Channel.
Meteorologists Stephanie Abrams, Jim Cantore, Mike Bettes, and more will report live to keep audiences updated on weather forecasts. Weather segments included during CBS Mornings, CBS Saturday Morning, and CBS Evening News with Norah O’Donnell will feature The Weather Channel’s Immersive Mixed Reality tech to add a digital look at forecasted weather conditions across the country.
“The Weather Channel isn’t a cable network; it’s a technology platform. And we decided to invest more in technology,” said Allen describing the Emmy Award-winning Mixed Reality technology. “There’s never been a more important time to provide viewers cutting-edge visual presentations and compelling storytelling about our weather.”
Adding to Allen’s sentiments, President and Co-Head of CBS News and Stations Neeraj Khemlani said:
“By bringing together CBS News and the Weather Channel’s weather teams and virtual view technology, we will not only be able to forecast the weather but show viewers what it’s really going to look like. This is a holistic partnership that brings together the scale of both companies’ reporting teams, technologies, and audiences. In addition to the virtual forecasts and live reporting, we will also collaborate on field reporting and pair our investigative teams to expand our environmental investigative efforts. Together we will deliver deeper coverage of one of the most important stories of our time — the impact of the climate on the communities we live in.”