Earlier this summer CBS announced a new partnership with Martha Stewart and Emeril Lagasse to launch a new free OTA TV network called Dabl. This will be a lifestyle built as a cross between the Food Network and HGTV.
“The strength of our distribution and ad sales teams, combined with our O&O station group and the depth of our library, provides us with a lot of opportunities to mine in the digital landscape,” Steve LoCascio, Chief Operating and Financial Officer of CBS Global Distribution Group, said in a press release. “We chose Dabl as our first foray into the space because we see a huge upside in the marketplace for lifestyle programming. We are excited to partner with our CBS stations group to bring this advertiser-friendly network with some of the most beloved personalities in the genre to life.”
Here is how CBS describes Dabl:
DABL is an over-the-air (OTA) lifestyle network that will soon broadcast top-rated shows from your favorite networks all on one station. Tune in to watch hit shows like The Martha Stewart Show, Essence of Emeril, Cesar Milan, Design Inc, and much more!
You don’t need cable or internet. All you need is a set-top-box antenna to start watching for FREE.
Now CBS has announced the 20 markets that will air Dabl starting September 9th, 2019. Here are all the markets that Dabl is coming to: (CBS says they hope to add more markets soon. Other markets like Austin TX say they will add Dabl but are not listed on Dabl’s website as Launch on September 9th.)
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