Can Phones Save Comcast and Spectrum from Cord Cutting? They Hope Wireless Is Their Future





Comcast Cable Truck

Recently cable TV companies have been hit hard not only by the decline in TV subscribers but also by the drop in Internet customers.

But they may have found a way out—at least for now. According to a MoffettNathanson report, cable TV giants accounted for most of the new net adds in the wireless sector in the 1st quarter of 2023.

This comes as cable TV companies have been using inexpensive wireless plans to lock customers into more expensive TV and Internet bundles. These wireless plans resell access to networks like Verizon. The big catch is if you want these ultra cheap wireless plans you also must be subscribed to some other service they offer, such as Internet.

Recently T-Mobile, Verizon, and others have been seeing strong growth in their wireless 5G Home Internet service. This has resulted in many cable TV companies, such as Comcast and Spectrum, losing Internet subscribers. For a long time, many had seen Internet as the way these companies would survive in a cord cutting world. Now that is endangered by new competition.

The plans seem to be working as Comcast, Spectrum, and others have seen strong growth in wireless subscribers. The question now is can they keep it going and how long can they keep prices this low.

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