Ever wish your Pandora account gave you access to on-demand music? Now you can as long as you are willing to watch an ad before you access it.
To access the on-demand music on Pandora without upgrading to a Premium subscription, you must first watch a 15-second video advertisement to unlock on-demand access. Or if you don’t want to watch an ad you can subscribe to their $9.99 per month Pandora Premium service.
“Our ad-supported listeners’ top request has consistently been the ability to directly play the specific songs, albums, or playlists they want,” said Roger Lynch, Pandora president and CEO, in a statement. “These new features address that need by marrying rewards-based advertising with the best-in-class on-demand experience we’ve created with Pandora Premium. This unrivaled experience will drive listeners to Pandora and drive awareness for Premium, while also creating new opportunities for artists, labels, publishers and advertisers.”
“The ability for our ad-supported users to search and play songs in our Premium product is game-changing not only for listeners, but also for artists and advertisers,” noted Pandora’s chief product officer, Chris Phillips. “For artists, it creates new avenues of promotion by providing fans with direct links to play their music. For advertisers, it offers new ways for brands to build trust and create value for their audience.”
Have you tried out their new on-demand service? Leave us a comment and let us know what you think of the service.
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