You Can Now Easily Opt Out of Having Your Viewing History Used to Target Ads For You
Have you ever noticed that the shows you watch end up being used to advertise to you? Now Tru Optik, a leader in data-management for digital ad networks who target ads based on your viewing habits, have launched OptOut.TV.
With OptOut.TV you can easily ask to opt out of having your viewing history tracked across a long list of platforms. With the click of a button, consumers can now opt out of audience-based OTT targeting at the household level, not just at the individual device or publisher level.
“OTT and CTV are the future of television,” said Andre Swanston, CEO of Tru Optik. “However if the right privacy controls aren’t addressed now, at the outset, the industry could be at risk. OptOut.TV enables viewers to easily opt out of audience-based targeting and provides a simple way for media companies and advertisers to ensure they are putting consumer privacy at the forefront.”
“With the convergence of content across devices, we need to ensure that the same data standards apply, regardless of where a consumer is viewing, to employ truly screen-agnostic strategies,” said Aleck Schleider, SVP of Client and Data Strategy, Videology. “The launch of OptOut.TV, which offers consumers more advertising choices, brings CTV into closer alignment with digital media and will help to accelerate the growth of CTV by removing any additional barriers to its use.”
“At Alliant we take consumer data privacy very seriously. OptOut.TV provides us with a mechanism to assure we can meet the needs of consumers who do not want data to be used to target them across CTV/OTT,” said Donna Hamilton, SVP of Product and Partnerships at Alliant Cooperative Solutions.
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