Today Redbox announced the re-launch of their loyalty program that will allow renters to earn everything from free DVD, Blu-ray and game rentals, Redbox Perks to other perks from Redbox partners in the future. This new program is called Redbox Perks and will replace the old Redbox Play Pass program.
WIth the new Redbox Perks members will achieve “Star” status after making 10 rentals or purchases each calendar year. “Superstar” and “Legend” can be achieved by making 20 and 50 rentals or purchases each calendar year respectively. Once members reach each status, they will receive an exclusive welcome gift and additional opportunities to earn points and rewards. In addition to earning free DVD, Blu-ray and game rentals, Redbox Perks members will soon have the option to choose rewards from Redbox partners.
“We’re recognizing and rewarding members for making smart home-entertainment choices with their hard-earned dollars,” said Ash Eldifrawi, Chief Marketing and Customer Experience Officer at Redbox. “The updated loyalty program increases the value of each Redbox experience.”
Customers that already take advantage of Redbox Play Pass should experience no difficulty transitioning over to Redbox Perks, as all points will be migrated into the new system. The new points balance will equal the same number of one-night rentals away from a reward as it did under the flagship loyalty program.
“Redbox customers deserve significant rewards for significant loyalty,” added Eldifrawi. “We’re excited to offer benefits above and beyond free rentals with the updates to Redbox Perks.”
If you are a cord cutter who rents a ton of movies you may want to consider switching over to Redbox so you can take advantage of free movie rentals.
Here are all the rewards you can earn:
|Welcome Offer (only for new members)||One Free One-Night DVD rental (expires after 2 weeks)||YES||YES||YES||YES|
|Redbox Promotions||Receive various offers throughout the year from Redbox (e.g., $ off rentals)||YES||YES||YES||YES|
|Birthday Gift||Provided as a promo code in the Member’s member profile or an email to the Member during the member’s birth month.||One free one-night DVD rental||One free one-night disc rental||One free one-night disc rental||Two free one-night disc rental|
|Level Welcome Gift: Free Blu-Ray Upgrades||Once Members achieve a level, they receive promo codes via email or in their member profile they can use to enjoy free Blu-Ray disc upgrades.||2 promo codes||3 promo codes||5 promo codes|
|Anniversary Gift: Free Blu-Ray Upgrades||If a Member maintains the same level status for the following year, they receive promo codes via email or in their member profile they can use to enjoy free Blu-Ray disc upgrades.||2 promo codes||3 promo codes||5 promo codes|
|Early Notification for New Discs||Be the first to be notified of new discs available for rental from Redbox.||YES||YES|
|Triple Points Earning Days||Earn triple points for disc rentals at the kiosk on Redbox selected days. Exact days will be communicated to applicable Members via email.||2 times per year||3 times per year|
|Additional Points||Applicable Members receive additional Points for purchase of discs at kiosks and purchase of digital codes. Points earned are placed into Member accounts each time the dollar threshold is achieved and Redbox collects the money for the applicable transaction.||500 Points for each $5 spent on a DVD or Blu-Ray disc purchase from a kiosk or purchase of a digital code via authorized Redbox channels and 750 Points for each $5 spent on a game purchase from a kiosk.||750 Points for each $5 spent on a DVD or Blu-Ray disc purchase from a kiosk or purchase of a digital code via authorized Redbox channels and 1000 Points for each $5 spent on a game purchase from a kiosk|
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